Rural America - Immersive Experience - 2024

I designed an immersive experience that takes visitors on a journey following a potato from field to supermarket.

The experience begins between rows of potato plants and moves through a rural farming landscape. Visitors fly past a farm and a tractor pulling a wagon filled with freshly harvested potatoes before continuing to a chip-processing factory.
From there, the journey follows a transport truck heading toward town, ultimately arriving at a supermarket in a rural American village. The experience concludes as the camera rises into the sky, revealing the wider landscape while the client’s logo appears.

- PCG generated crop fields